Overview

Background & Motivation

My interest in human-centered design comes from my sister's experience with dyslexia and low vision. Watching her struggle with everyday apps motivated me to design an experience that prioritizes accessibility and independence.

Problem

Many movie ticketing apps rely on small text, unclear icons, and visually distracting interfaces with poor color contrast. These design choices make it difficult for users with low vision and dyslexia to read content, navigate independently, and complete a purchase without assistance or switching to another device.

Solution

MaddMovies is an accessibility-focused movie ticketing experience designed to support users with low vision and dyslexia. Through improved readability, consistent navigation patterns, clear visual hierarchy, and accessibility features such as tap-to-zoom, dark mode for less eye strain, the app enables users to browse and purchase tickets with greater independence and confidence.

Research & Analysis

Research was conducted to better understand how visual impairments and dyslexia influence the way users interact with digital products. The findings informed key design decisions related to color contrast, navigation, readability, and interaction feedback.

Why Accessibility Matters

• Approximately 14-43 million people in the U.X experience dyslexia

• Over 14 million people live with significant vision impairment

• A significant portion of users rely on visual aids or accessibility accommodations

These findings reinforced the importance of designing for accessibility, particularly for users who regularly encounter barriers when interacting with digital interfaces.

User Persona

Competitive Analysis

I analyzed existing movie ticketing apps to understand how accessibility is currently addressed and where gaps exist for users with low vision and dyslexia.

Design Direction

After analyzing the data, I realized these were the most important things to keep in mind when designing the application.

Wireframes & Crazy 8s

Early concepts were explored through rapid sketching to evaluate multiple approaches before moving into digital wireframes.

User Flow

Low Fidelity Prototype

Testing Results

Affinity Map

After two rounds of usability testing with five participants, findings were synthesized using affinity mapping to identify key themes and insights.

Key Findings

Final Design Guide

Style Guide

Design Iterations

Tap To Zoom Feature

To support users with low vision, a tap-to-zoom feature was introduced, allowing text to be enlarged with a single tap and returned to its original size when no longer needed. This provided users with greater control over readability without disrupting the overall browsing experience.

Final Prototype

Final Prototype

To improve navigation and orientation, active navigation states were highlighted in blue throughout the experience. This clear visual feedback helped users identify their current location within the app, reducing confusion and making it easier to navigate between screens with confidence.

The final solution combined accessibility-focused design principles with iterative user feedback to create a movie ticketing experience that prioritizes readability, navigation clarity, and user independence.